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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

.' Managing complexity Creating this content, and managing the feedback, is now a big task. At Sainsbury ...

Where are the Jubilee commercials?

24 May 12, 08:00

, Sainsbury's is marking the Jubilee weekend with a festival of music and entertainment in London's Hyde Park ... well with Sainsbury's given its South-East-biased distribution." "There are good examples ...

Store brands gain ground on national brands

By Heather McCarthy, 15 May 12, 08:30

retailers have launched higher-priced lines, such as Sainsbury s Taste the Difference range. However ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

convenience basis. Sainsbury s campaigns like Love your Leftovers and more recently Live well for less ... , so I d expect their gains to be small if anything at all. Initials Marketing works with Sainsbury ... Essentials in 2009 for the same reason, and Sainsbury s have credited their Taste the Difference and Basics ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

Christmas also saw the supermarket dropping its double Clubcard points initiative. Sainsbury s attacked ... with the other". Tesco's removal of its double Clubcard points will save it 350m, according to Sainsbury ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

come from Tesco and Sainsbury's, so they are familiar with the good-better-best tiering of own ...

Is it worth an incumbent repitching?

10 May 12, 08:00

the odds to retain the 47 million Sainsbury's account in 2005, AAR research showed that just 5 per cent ... , do you have the resources to put a fresh team on the case? AMV did so when it defended the Sainsbury ... BBDO's successful defence of Sainsbury's is a classic example and shows that it's often worth having a ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have ... Pre-tax profits fell 3.3% to 799m for the year to 17 March, although on Sainsbury's preferred underlying measure, pre-tax profits climbed 7.1% to 712m. Sainsbury's claims the above ... and Morrisons begin to falter . Sainsbury's is attributing its strong performance to marketing initiatives ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

each received four nominations, while Sainsbury s has received three. The judging panel, chaired ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... Hiscox VCCP John Lewis adam eve McDonald s Leo Burnett Sainsbury s Abbott Mead Vickers ...

BT London Live signs up Duran Duran and Stereophonics

By Matthew Chapman, 01 May 12, 11:06

London Live is being put on as a partnership between Mayor of London, The Royal Parks and The London Borough of Tower Hamlets. It is sponsored by BT, which beat competition from Sainsbury s and Lloyds TSB, as first revealed by Marketing . The London Live activity will kick off with an open air ...