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Amarula moves from TV ads to in-store activity

07 November 01, 12:00

First Drinks Brands is turning its back on TV advertising this Christmas in a cost cutting measure, and using a retail brand experience to push its Amarula brand. Four Amarula experience teams are now on tour visiting major Asda, Sainsbury, Tesco and Safeway stores for two days at a time ...

SLEUTH

17 September 01, 12:00

-worth of Italianate gourmet goodies thanks to our friends at Sainsbury's Business Direct (01747 850314 ...

NATIONAL INCENTIVE SHOW - NIS 2001 HIGHLIGHTS - SHOW STOPPERS

By SIMON CLARKE, 17 September 01, 12:00

. Drop by and sample them at first hand. The high street will be represented, as Sainsbury ...

ON OFFER

01 August 01, 12:00

Majesty Design weeks 01782 265919 Hamper Sainsbury's 50 1 7 ...

VOUCHER SUPPLEMENT: Online - Internet Inhibition. Traditional suppliers have lagged behind e-tailers in adopting online voucher redemption, but Katie Hunt finds that this is set to change

By KATIE HUNT, 01 August 01, 12:00

Last month, US market research firm Gartner forecasted that the next 36 months would see 4.3 trillion transacted electronically worldwide. But while high street retailers such as Sainsbury ... , chairperson of the Voucher Association and business direct manager at Sainsbury's, believes that voucher ...

Sainsbury's in free kids' days

04 June 01, 12:00

Sainsbury's is targeting families with its latest on-pack, token-collector mechanic promotion for Novon - the supermarket chain's own-brand washing powder. The promotional packs are currently on-shelf throughout all of Sainsbury's 400 stores, and feature a "Kids Go Free" offer, enabling a ...