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Cosmo rolls out money-off deal
The National Magazine Company has linked with Sainsbury's and Freixenet Cordon Negro Cava ... buying a copy of either title from Sainsbury's stores will be able to save pounds 2 on a bottle of Freixenet. Only copies in Sainsbury's will carry the special backing cards featuring the money ...
SPECIAL REPORT: VOUCHERS: PRACTICING WHAT THEY PREACH? - They tell us that their products are the top incentive, but do voucher companies reward their own staff with them? Amy Pemble finds out
at Sainsbury's, regards vouchers as an ideal option for staff incentives. She reiterates the mantra, voiced ... , while Sainsbury's uses its vouchers to incentivise its own staff to a certain degree, it also favours ...
PROFILE: John Robson Sainsbury's
at the Sainsbury s headquarters to talk about the supermarket s latest link up with the charity Comic Relief. He ... at the Sainsbury s headquarters to talk about the supermarket s latest link up with the charity Comic Relief. He seems nervous initially, but his informal nature wins through and he s soon enthusing about Sainsbury s ... . That s not to say that the head of promotional marketing for Sainsbury s has a propensity to gush. Robson has a ...
Sara Lee rolls out Poparoma to more sites
into Tesco and Safeway, following a successful trial for its Ambi-Pur brand in Sainsbury last month. ... Sara Lee is rolling out its use of the The Aroma Company s squeeze and sniff technology into Tesco and Safeway, following a successful trial for its Ambi-Pur brand in Sainsbury last month. The system, called Poparoma, can be attached to retailers POS, and when squeezed, it releases a waft ...
Comic Relief set for charity push
Comic Relief is launching a host of promotions to gear up for its bi-annual fundraising day, which is held this year on 16 March. The charity is continuing to work with Sainsbury s, its official partner, with the primary focus on instore entertainment, according to Team LGM director Adrian Thomas ...
Loseley debuts on-pack drive
in Waitrose, Sainsbury s and Safeway s instore magazines. A second tier includes 200 runner-up prizes ...
SPECIAL REPORT: Publishing - Reader retention - Buying books for an individual is hard enough, but sourcing books for promotions suitable for diverse target markets requires the meticulous approach of publishing experts. Anna Clarke reports
with Sainsbury s. Disney won t run a promotion unless it s with one of its licensees - it s very hard to get a ...
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