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Amarula moves from TV ads to in-store activity

07 November 01, 12:00

First Drinks Brands is turning its back on TV advertising this Christmas in a cost cutting measure, and using a retail brand experience to push its Amarula brand. Four Amarula experience teams are now on tour visiting major Asda, Sainsbury, Tesco and Safeway stores for two days at a time ...

School body slams corporate handouts

By AMY PEMBLE, 04 June 01, 12:00

, Sainsbury's and Walkers drives have raised pounds 100 million for schools. An ATL spokesperson said ...

School body slams corporate handouts

By AMY PEMBLE, 04 June 01, 12:00

, Sainsbury's and Walkers drives have raised pounds 100 million for schools. An ATL spokesperson said ...

School body slams corporate handouts

By AMY PEMBLE, 04 June 01, 12:00

, Sainsbury's and Walkers drives have raised pounds 100 million for schools. An ATL spokesperson said ...

P&G hands out Pringles cards

31 May 01, 12:00

Procter & Gamble is distributing limited-edition promotional phonecards in Sainsburys and Somerfield supermarkets as part of the tenth anniversary celebration of its Pringles brand. Representatives will be giving away 25,000, pounds 1 phonecards, each with ten minutes of UK local and national ...

Eastbrook runs on-pack offer to boost sales

30 April 01, 12:00

Eastbrook Farms Organic Meat has launched an on-pack promotion, offering consumers of its Helen Browning's Totally Organic Range pounds 100 off their next holiday. The activity, across 100,000 packs of Helen Browning's bacon, children's sausages and ham slices, is being promoted in Sainsbury ...