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Sara Lee rolls out Poparoma to more sites

26 January 01, 12:00

into Tesco and Safeway, following a successful trial for its Ambi-Pur brand in Sainsbury last month. ... Sara Lee is rolling out its use of the The Aroma Company s squeeze and sniff technology into Tesco and Safeway, following a successful trial for its Ambi-Pur brand in Sainsbury last month. The system, called Poparoma, can be attached to retailers POS, and when squeezed, it releases a waft ...

Comic Relief set for charity push

26 January 01, 12:00

Comic Relief is launching a host of promotions to gear up for its bi-annual fundraising day, which is held this year on 16 March. The charity is continuing to work with Sainsbury s, its official partner, with the primary focus on instore entertainment, according to Team LGM director Adrian Thomas ...

Loseley debuts on-pack drive

26 January 01, 12:00

in Waitrose, Sainsbury s and Safeway s instore magazines. A second tier includes 200 runner-up prizes ...

SPECIAL REPORT: Publishing - Reader retention - Buying books for an individual is hard enough, but sourcing books for promotions suitable for diverse target markets requires the meticulous approach of publishing experts. Anna Clarke reports

26 January 01, 12:00

with Sainsbury s. Disney won t run a promotion unless it s with one of its licensees - it s very hard to get a ...

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