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EDITORIAL: Little yuletide joy for Sainsbury's brands

By BHAVNA MISTRY, Editor, 20 November 02, 12:00

Sainsbury's is facing a tough Christmas. Not only is the supermarket under attack for its number ... Take the subject of our cover story, Sainsbury's Bank ... for Sainsbury's Bank and leaked to a national newspaper, shows that though Sainsbury's has a third more savings ... cards and 700,000 general insurance products. Sainsbury's had just 71,000 personal loans, 398,000 credit ...

IN-STORE NOW: Sainsbury's running promotion for Active:naturals

20 November 02, 12:00

Sainsbury's is running promotions around its latest own-label to hit the shelves. Active

CASE STUDY: SAINSBURY'S BANK - The bank is shifting its promotions up a gear and has the big four

By SUZY BASHFORD, 20 November 02, 12:00

Jonathan Hewett describes Sainsbury's Bank, where he is retail director, as a very demanding ... station syndrome - Sainsbury's Bank is opting for the incentivised sell, using free giveaways to grab ... . But he is also trying to get the message across to the mass market that Sainsbury's actually has a bank ... why Tesco has amassed a bigger customer base (more than 2.5 million) than Sainsbury's (more than one ...

Sainsbury's aims to lift footfall with cars

By AMY PEMBLE, 26 June 02, 12:00

Sainsbury's is giving away 25 Peugeot 307s as well as more than £3 million in free products ... featured on Sainsbury's Value Leaflets. According to Sainsbury's national advertising senior brand ...

Dynamo takes on Sainsbury's from Team LGM

02 February 02, 12:00

Dynamo Marketing has taken on Team LGM's Sainsbury's account, following the closure of the agency by parent Inceptor Group. Inceptor shut down Team LGM in January, splitting its staff ... , but insiders say it had been relying on its two highest profile accounts, Honda and Sainsbury's. ...