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CASE STUDY: SAINSBURY'S BANK - The bank is shifting its promotions up a gear and has the big four

By SUZY BASHFORD, 20 November 02, 12:00

Jonathan Hewett describes Sainsbury's Bank, where he is retail director, as a very demanding ... station syndrome - Sainsbury's Bank is opting for the incentivised sell, using free giveaways to grab ... . But he is also trying to get the message across to the mass market that Sainsbury's actually has a bank ... why Tesco has amassed a bigger customer base (more than 2.5 million) than Sainsbury's (more than one ...

ANALYSIS: Battle for loyalty set to intensify

By STUART DERRICK, 04 October 02, 12:00

You'll no doubt have noted that the launch of Nectar, a loyalty coalition of Sainsbury's, Debenhams, BP and Barclaycard, has spurred Air Miles and Buy ... Miles. Nectar has enlisted four main partners: Sainsbury's, Debenhams, Barclaycard and BP. All ...

IN-STORE MARKETING: Abbey tests shop floor tactic to sell insurance

By SUZY BASHFORD, 04 October 02, 12:00

But Tom Kerr, director of customer insight at Sainsbury's Bank, believes selling packaged financial ...

Warburg Pincus backing boosts Nectar scheme

01 August 02, 12:00

Nectar will bring together BP, Sainsbury's, Barclaycard, and Debenhams when it launches this autumn. It will target the 12 million customers who are currently members of the retailers' reward schemes. Nectar customers will be able to collect points at 1,800 Sainsbury ...