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Tate & Lyle forges link with Spider-Man for £50k push

By EMMA DE VITA, 20 November 02, 12:00

multiples, including Iceland, Sainsbury's, Morrisons and Waitrose. Adrian Mooney, head of marketing ...

CONFECTIONERY: Jacob's Gems links with Ice Age

04 October 02, 12:00

in Sainsbury's, Tesco and Asda. The promotion will also be advertised on the Ice Age website. Branded Iced ...

CASE STUDY 1: John Smith's Ales

By BHAVNA MISTRY, 04 October 02, 12:00

the promotion and participate. Next day, he'll go to Tesco or Sainsbury's and see John Smith and Just 'Ave ...

SEASONINGS: Schwartz unveils tie-breaker

30 September 02, 12:00

Consumers in selected Sainsbury's stores nationwide have to guess how many packs are inside large, see-through pyramid-shaped standees, and fill in a tie-breaker to be entered into a competition to win a 5 star diving holiday in Eygpt. The campaign, through Geoff Howe ...

Britvic runs Pop Idol campaign

01 August 02, 12:00

sampling campaign kicks off on 5 August in Sainsbury's and Safeway car parks. The campaign, also through ...

SPECIAL REPORT: Hampers - Baskets go bespoke. Hampers have gone beyond the one-gift-for-all scenario as firms define specific objectives for consumable gifts. By Philip Chadwick

By PHILIP CHADWICK, 01 August 02, 12:00

West, manager at Sainsbury's Business Direct, says that for the most part buyers are looking ... again for this year. One of Sainsbury's Business Direct clients, direct marketing agency SMC ... . Ordering bespoke hampers is not cheap, says Sainsbury's West. It's not the easy option and if you ...