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EDITORIAL: Little yuletide joy for Sainsbury's brands

By BHAVNA MISTRY, Editor, 20 November 02, 12:00

Sainsbury's is facing a tough Christmas. Not only is the supermarket under attack for its number ... Take the subject of our cover story, Sainsbury's Bank ... for Sainsbury's Bank and leaked to a national newspaper, shows that though Sainsbury's has a third more savings ... cards and 700,000 general insurance products. Sainsbury's had just 71,000 personal loans, 398,000 credit ...

IN-STORE NOW: Sainsbury's running promotion for Active:naturals

20 November 02, 12:00

Sainsbury's is running promotions around its latest own-label to hit the shelves. Active

CASE STUDY: SAINSBURY'S BANK - The bank is shifting its promotions up a gear and has the big four

By SUZY BASHFORD, 20 November 02, 12:00

Jonathan Hewett describes Sainsbury's Bank, where he is retail director, as a very demanding ... station syndrome - Sainsbury's Bank is opting for the incentivised sell, using free giveaways to grab ... . But he is also trying to get the message across to the mass market that Sainsbury's actually has a bank ... why Tesco has amassed a bigger customer base (more than 2.5 million) than Sainsbury's (more than one ...

IN-STORE MARKETING: Sparks fly in couponing tussle

By STUART DERRICK, 20 November 02, 12:00

supermarket chain, Tesco, has provoked the ire of competitors Sainsbury's and Safeway by announcing it will accept their money-off coupons in its stores. To add insult to injury, it has plastered Sainsbury's logos ... and expense. Running scared? Sainsbury's sees it somewhat differently, of course. According to a ...

ANALYSIS: Battle for loyalty set to intensify

By STUART DERRICK, 04 October 02, 12:00

You'll no doubt have noted that the launch of Nectar, a loyalty coalition of Sainsbury's, Debenhams, BP and Barclaycard, has spurred Air Miles and Buy ... Miles. Nectar has enlisted four main partners: Sainsbury's, Debenhams, Barclaycard and BP. All ...

IN-STORE MARKETING: Warning: messing with SP can damage sales

By DANIEL ROGERS, 30 September 02, 12:00

A bad promotional decision on the sales floor hurts the bottom line. Look at Sainsbury's and Big ... Following its recent quarterly results, Sainsbury's chief ... loss in the first six months of this year. Sainsbury's has a more pressing promotional problem to overcome. Davis claims the new Nectar loyalty card scheme, of which Sainsbury's is a founder member ...

EDITORIAL: P&I changes reflect vibrancy of industry

By BHAVNA MISTRY, Editor, 30 September 02, 12:00

-store Marketing focus, page 19). It's not as if SP on the shop floor hasn't proved its worth. Sainsbury ... Marketing, page 19). Sainsbury's Peter Davis admits the break with Air Miles reduced like-for-like sales ...

GUIDE TO SELECTING VOUCHERS: Retail - High Street Motivation. Retail vouchers offer one thing that their online counterparts Šdon't - virtually unlimited choice. Anna Clarke asks the sector questions

By ANNA CLARKE, 01 August 02, 12:00

front. We need something in writing and a cheque with the order, says Yvonne West, manager of Sainsbury ... ? This is the question that gets asked most often. Sainsbury's West says: We always discount on bulk purchases ...

Sainsbury's aims to lift footfall with cars

By AMY PEMBLE, 26 June 02, 12:00

Sainsbury's is giving away 25 Peugeot 307s as well as more than £3 million in free products ... featured on Sainsbury's Value Leaflets. According to Sainsbury's national advertising senior brand ...

ANALYSIS: Loyalty Schemes - Supermarkets set for loyalty war - Air Miles is squaring up to a new rival and the battlefield is the supermarket sector

By MARK KLEINMAN, 31 March 02, 12:00

Sainsbury's as the second-biggest grocery brand in the country. Waitrose is another major supermarket player ... . The project, codenamed Mountain, has already signed up Sainsbury's, and it is rumoured that Boots, WH Smith ... signed up to. The obvious initial target of the scheme will be Sainsbury's 8 million Reward Card holders ...