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EDITORIAL: Little yuletide joy for Sainsbury's brands

By BHAVNA MISTRY, Editor, 20 November 02, 12:00

Sainsbury's is facing a tough Christmas. Not only is the supermarket under attack for its number ... Take the subject of our cover story, Sainsbury's Bank ... for Sainsbury's Bank and leaked to a national newspaper, shows that though Sainsbury's has a third more savings ... cards and 700,000 general insurance products. Sainsbury's had just 71,000 personal loans, 398,000 credit ...

IN-STORE NOW: Sainsbury's running promotion for Active:naturals

20 November 02, 12:00

Sainsbury's is running promotions around its latest own-label to hit the shelves. Active

CASE STUDY: SAINSBURY'S BANK - The bank is shifting its promotions up a gear and has the big four

By SUZY BASHFORD, 20 November 02, 12:00

Jonathan Hewett describes Sainsbury's Bank, where he is retail director, as a very demanding ... station syndrome - Sainsbury's Bank is opting for the incentivised sell, using free giveaways to grab ... . But he is also trying to get the message across to the mass market that Sainsbury's actually has a bank ... why Tesco has amassed a bigger customer base (more than 2.5 million) than Sainsbury's (more than one ...

IN-STORE MARKETING: Sparks fly in couponing tussle

By STUART DERRICK, 20 November 02, 12:00

supermarket chain, Tesco, has provoked the ire of competitors Sainsbury's and Safeway by announcing it will accept their money-off coupons in its stores. To add insult to injury, it has plastered Sainsbury's logos ... and expense. Running scared? Sainsbury's sees it somewhat differently, of course. According to a ...