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IN-STORE MARKETING: Warning: messing with SP can damage sales

By DANIEL ROGERS, 30 September 02, 12:00

A bad promotional decision on the sales floor hurts the bottom line. Look at Sainsbury's and Big ... Following its recent quarterly results, Sainsbury's chief ... loss in the first six months of this year. Sainsbury's has a more pressing promotional problem to overcome. Davis claims the new Nectar loyalty card scheme, of which Sainsbury's is a founder member ...

MOVING UP: Adrian Thomas - Dynamo

30 September 02, 12:00

and currently heads up the Sainsbury's account. The agency has also appointed Helen Beard to the role of account

EDITORIAL: P&I changes reflect vibrancy of industry

By BHAVNA MISTRY, Editor, 30 September 02, 12:00

-store Marketing focus, page 19). It's not as if SP on the shop floor hasn't proved its worth. Sainsbury ... Marketing, page 19). Sainsbury's Peter Davis admits the break with Air Miles reduced like-for-like sales ...

SEASONINGS: Schwartz unveils tie-breaker

30 September 02, 12:00

Consumers in selected Sainsbury's stores nationwide have to guess how many packs are inside large, see-through pyramid-shaped standees, and fill in a tie-breaker to be entered into a competition to win a 5 star diving holiday in Eygpt. The campaign, through Geoff Howe ...

SPECIAL REPORT: Specialist Print - Gamecard evolution

By AMY PEMBLE, 30 September 02, 12:00

for their loyalty, the mechanic of the gamecard is proving a popular choice. CASE STUDY SAINSBURY'S/DYNAMO Sainsbury's kicked off a gamecard promotion this June with the objective of attracting incremental shoppers ... , then ran in all Sainsbury's stores for six weeks into July this year. Customers received an instant ...