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IN-STORE MARKETING: Retailer Profile - Understanding the culture
be very specific. She cites the requirement of Sainsbury's to have its logo in the top right-hand corner ...
SHOP TALK: Supermarket takeover marks UK's retail future
by the announcement of a new cut-price strategy by J Sainsbury, the one supermarket that could have brought real innovation to the sector. Its price initiative is not only disappointing, but also strange, because Sainsbury ... stalemate for foreseeable future. And given the Sainsbury announcement, the stage looks set for perpetual ...
CAMPAIGN OF THE MONTH: FAIRY NON-BIO - Marketing consultant and Fellow of the ISP
of shopper. Come on Tesco, Sainsbury and Safeway, I dare you! ...
IN-STORE MARKETING: Loyalty - is this the end as we know it?
Nectar members - including Sainsbury's, Debenhams and BP - and therefore enjoy quicker redemptions ...
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