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Giveaway: Strongbow set to build festival link with CD offer

The Strongbow Rooms dance mix CD, put together by Warner Music UK, can be claimed by visiting the NME.com website and completing a registration form. The CD also comes with a 50p-off coupon that can be redeemed against four-packs of cans of Strongbow in Sainsbury's. The push, through RPM, targets 18- to 24 ...

Gift with purchase: Velvet cashes in on blockbusters for cinema push

The multi-million pound campaign, through Chemistry, kicks off this month (July) and runs in supermarkets nationwide, including Sainsbury's, Somerfield and Tesco. Purchasers of special nine and four-roll packs of Double Velvet toilet tissue will be offered tickets to screenings of this summer's blockbusters ...

DVDs: the new blockbusters for brands

as Finding Nemo, Lilo & Stitch, Monsters Inc and Jungle Book 2, while Sainsbury and Asda have separately ...

Case Study: Carlsberg banks on England

and ringtones; a trip to La Manga and tickets for England's game against France up for grabs in Sainsbury ...

Special Report: POP/Specialist Print - Will TV take over from print in-store?

-queue media. For Disney we rolled out a unit in the UK within retailers such as Tesco, Sainsbury's, Woolworths ...

Licensing Authority: Take TV sponsorship to the next lucrative level

included programme bumpers and a month-long in-store promotion in Sainsbury's where entrants had the chance ...

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