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In-Store Marketing: Middleman muscles in on promotional activity

By Suzy Bashford, 21 November 05, 12:00

Sainsbury's is the latest retailer to hire an intermediary to drive in-store marketing, but how ... The balance of power for in-store campaigns is changing as Sainsbury's follows in the footsteps ... , brands wishing to run a sampling campaign in any of Sainsbury's stores except its Local stores must do so ... itself as Sainsbury's media sales force, account managing brand advertisers. For its part, Carbon ...

Cravendale promotes Hint Of range with Smeg fridge giveaway

By by Gemma O'Reilly, 17 November 05, 12:00

Running until the end of this month, the experiential drive, through Carlson Marketing, is targeting 50 Sainsbury's, Tesco and Asda stores across the UK, offering consumers 100ml samples of the products' vanilla and wild strawberry variants. A 10ft carton-shaped stand will be placed ...

Prize Draw: Supercook aims recipe promo at mums and kids

20 October 05, 12:00

lifestyle magazines, including She, Prima, Ideal Home and Sainsbury's Magazine. ...

Sleuth: Blast from the Past

20 October 05, 12:00

- and the usual stalwarts were all there, including pens, diaries, hampers and booze - Sainsbury's was hitting ...

In-Store Marketing: Retail no-go for coupons solution

By Glynn Davis, 20 October 05, 12:00

to speak out. This would explain grocers' apathy towards the technology. A spokeswoman for Sainsbury ...

Moving Up: Nicole Blair - Dynamo

20 September 05, 12:00

, with responsibility for Sainsbury's Bank, Sainsbury's Energy and Tunisian National Tourist Office. Kate Savage has

Experiential: Del Monte backs Fruitini with £1m nutritional tour

20 September 05, 12:00

The 10-week "Take a Fresh Look" tour will run in 75 Sainsbury's, Asda and Tesco stores, and offers up to 300,000 consumers a variety of fruit smoothies made using Del Monte canned fruit and juice. Recipe leaflets and Fruit Hero stickers will be given away at the events, and those buying two Del Monte ...

In-Store Marketing: Brands need to tap into the convenience arena

By Stuart Derrick, 20 September 05, 12:00

street roots. Tesco, Sainsbury's and Marks & Spencer have established convenience formats and have also ...

Vouchers Handbook 2005: Suppliers Under Scrutiny

03 August 05, 12:00

. SAINSBURY'S 10.30AM The telephone was answered promptly and politely. I made my enquiry, but had ... cent. I said that if I did go for Sainsbury's I'd like to be able to have supporting material - posters ... for and the saleswoman told me they could be redeemed against Sainsbury's store products and at petrol stations where ...