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Sampling: Arla puts focus on mums with Anchor events

01 April 05, 09:00

Sampling events will take place at 65 Tesco, Sainsbury's and Asda stores across 33 days. Running for six weeks from May, the campaign will target 25- to 44-year old mums. The events will feature costumed versions of the Anchor's Cow and Moo characters handing out samples of the spread on toast. Consumers ...

Special report: Handling and fulfilment - Too hot to handle?

By Stuart Derrick, 09 March 05, 04:56

such as Sainsbury's, boosting awareness and therefore demand. Problems were compounded by sacks of mail going ...

Motivation & Premiums Handbook 2005: Vouchers

01 February 05, 01:03

for both sexes Sainsbury's - the supermarket chain may lag behind its rivals at retail, but it remains a ...

In-Store Marketing - Price deals fail to halt decline in sales figures

By James Thornton, 01 February 05, 12:14

and Sainsbury's are good barometers for the overall picture. The former bucked the sales trend, improving its market share from 26.6 per cent to 29 per cent in the 12 weeks leading up to 2 January. Sainsbury ... to 1 January were even bleaker, with non-petrol sales falling 0.4 per cent. Despite this, Sainsbury ...

In-Store Marketing - Retail Snapshot - Sales performance

01 February 05, 12:16

Sainsbury's - Across the 12 weeks to 1 January, Sainsbury's saw total sales growth of 6.1 per cent, with 2.7 per cent growth when petrol is excluded. Like-for-like sales in the four weeks to 1 January were up 2.5 per cent, but down 0.4 per cent excluding petrol Argos - Total sales growth of six ...

In-Store Marketing - Shop Talk - Retailers must be more inventive to get ahead

By Joshua Bamfield, 01 February 05, 12:13

achieved by low-cost retailers. More traditional retailers (Sainsbury's, for example) have struggled to get ...

Special Report: Vouchers - Return of the voucher?

07 January 05, 12:00

and business direct manager at Sainsbury's, believes they can, and cites a campaign for BT Broadband, through ... times. BT offered students the chance to win six months of free Sainsbury's shopping, via vouchers. "It ... featured a free prize draw for one household to win six months of free Sainsbury's shopping in the form ...