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In-Store Marketing: Middleman muscles in on promotional activity

By Suzy Bashford, 21 November 05, 12:00

Sainsbury's is the latest retailer to hire an intermediary to drive in-store marketing, but how ... The balance of power for in-store campaigns is changing as Sainsbury's follows in the footsteps ... , brands wishing to run a sampling campaign in any of Sainsbury's stores except its Local stores must do so ... itself as Sainsbury's media sales force, account managing brand advertisers. For its part, Carbon ...

Cravendale promotes Hint Of range with Smeg fridge giveaway

By by Gemma O'Reilly, 17 November 05, 12:00

Running until the end of this month, the experiential drive, through Carlson Marketing, is targeting 50 Sainsbury's, Tesco and Asda stores across the UK, offering consumers 100ml samples of the products' vanilla and wild strawberry variants. A 10ft carton-shaped stand will be placed ...