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From the vault - Best SP ever

By Bhavna Mistry, 14 December 06, 12:00

: Ammirati Puris Lintas Campaign: Fanimal - Unoffical World Cup Mascot 41. Brand name: Sainsbury's Agency: Team LGM Campaign: World Cup Medals Extravaganza 42. Brand name: Sainsbury's Agency: Team ... : Raffle - Top Prize a Pint of Bitter 49. Brand name: Comic Relief/Sainsbury's Agency: Team LGM ...

Special Report: Risk management - Risk unravelled

14 December 06, 12:00

that insurance is not viable, as Dynamo found when it handled a promotion for Sainsbury's Taste The Difference ...

Business: Launch - Retailers in race to offer punters 'giftcard malls'

23 October 06, 12:00

Supermarket giant Sainsbury's and stationer WH Smith are set to go head-to-head with their giftcard ... Sainsbury's is set to roll out its scheme, where customers can charge a plastic card with cash and give it as a gift to be spent at another retailer, in nearly all of its 570 outlets across the country ... at Sainsbury's, denied that the supermarket's could be cannibalised by the sale of giftcards for competitive ...

Sampling: Carpe Diem to drive purchase with free water

23 October 06, 12:00

The activity, through Lime, will see branded stands set up in the car parks of all larger Tesco and Sainsbury's stores in London from mid-October for a six-week period. Staff will hand out bottles targeting ABC1 females who are "foodies" and want a water product that doesn't contain any artificial elements ...

In-store marketing: Why impact, not ROI, is best measure of POP

By Adam Woods, 23 October 06, 12:00

in recent years. Tesco, Asda, Sainsbury's and others all continue to experiment with their own in ...

Sleuth: Last time

25 September 06, 12:00

at the "advanced" section. Much more wholesome are the folk at Sainsbury's, who held an "old school sports day

Profile: National Dunk Debate - Daniel Hatton, brand manager, McVitie's Core

25 September 06, 12:00

well, and Sainsbury's has done extremely well in driving reappraisal. Most embarrassing moment: I ...

Sampling: Yeo Valley goes on tour in bid to increase sales

17 July 06, 12:00

The tour, through ID, targets 250,000 consumers and will visit 70 supermarkets including Sainsbury's, Tesco and Budgens stores until September. It will also visit the Soil Association's Organic Food Festival in Bristol on 2-3 September, which is being sponsored by the brand. "Giving non-users a chance ...

Cover story: Anchor lures mums with holiday home

17 July 06, 12:00

campaign micro-site with free codes driving people back to the main Anchor site. Sainsbury's is carrying ... will be sent to 200,000 Sainsbury's shoppers with money-off coupons and a flyer carrying details of the main ...