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In-store marketing: Why impact, not ROI, is best measure of POP
in recent years. Tesco, Asda, Sainsbury's and others all continue to experiment with their own in ...
In-Store Marketing: Can in-store TV find its place in the media mix?
in this environment. 141 is testing various creative treatments in its Sainsbury's At Jacksons convenience stores ... on hold and the retailer is focusing on in-store radio with Asda FM. Sainsbury's: The retailer has ... Sainsbury's Local stores in London with a view to a further roll-out. McDonald's: The fast food giant ...
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