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From the vault - Best SP ever

By Bhavna Mistry, 14 December 06, 12:00

: Ammirati Puris Lintas Campaign: Fanimal - Unoffical World Cup Mascot 41. Brand name: Sainsbury's Agency: Team LGM Campaign: World Cup Medals Extravaganza 42. Brand name: Sainsbury's Agency: Team ... : Raffle - Top Prize a Pint of Bitter 49. Brand name: Comic Relief/Sainsbury's Agency: Team LGM ...

Sampling: Carpe Diem to drive purchase with free water

23 October 06, 12:00

The activity, through Lime, will see branded stands set up in the car parks of all larger Tesco and Sainsbury's stores in London from mid-October for a six-week period. Staff will hand out bottles targeting ABC1 females who are "foodies" and want a water product that doesn't contain any artificial elements ...

Sampling: Yeo Valley goes on tour in bid to increase sales

17 July 06, 12:00

The tour, through ID, targets 250,000 consumers and will visit 70 supermarkets including Sainsbury's, Tesco and Budgens stores until September. It will also visit the Soil Association's Organic Food Festival in Bristol on 2-3 September, which is being sponsored by the brand. "Giving non-users a chance ...

Sampling: Dole Fruit visits supermarkets for dessert trial

15 May 06, 12:00

The push, through Carbon Marketing, kicks off on 17 May and will visit one Tesco and Sainsbury's store per day in the South East for 54 days. Sampling will take place in the store car parks and will include a "fruit-inspired stand" where visitors will be able to sample Fruit Parfair. Staff will also hand ...

Sampling: Typhoo goes on nationwide tour to redefine tea

15 May 06, 12:00

The push, through The Big Kick, will tour 80 Asda, Tesco and Sainsbury's supermarkets nationwide spending one day at each site, and will invite shoppers to "recharge their batteries" at a bespoke Recharging Station, with tea being served from battery-shaped dispensers. Promotional staff will sing songs ...