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In-Store Marketing Manual: 2006 Cause-related marketing - Retailers cash in on causes
-driven businesses and opted to focus purely on charitable fundraising. Sainsbury's has certainly gone in big ... of proceeds to the charity from sales of Unilever products in Sainsbury's stores. You Buy U Give aims to emulate some of the success of such well-known initiatives as Sainsbury's own Active Kids, Asda's Tickled ...
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