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Business: Launch - Retailers in race to offer punters 'giftcard malls'
Supermarket giant Sainsbury's and stationer WH Smith are set to go head-to-head with their giftcard ... Sainsbury's is set to roll out its scheme, where customers can charge a plastic card with cash and give it as a gift to be spent at another retailer, in nearly all of its 570 outlets across the country ... at Sainsbury's, denied that the supermarket's could be cannibalised by the sale of giftcards for competitive ...
In-store marketing: Why impact, not ROI, is best measure of POP
in recent years. Tesco, Asda, Sainsbury's and others all continue to experiment with their own in ...
In-Store Marketing Manual: 2006 Cause-related marketing - Retailers cash in on causes
-driven businesses and opted to focus purely on charitable fundraising. Sainsbury's has certainly gone in big ... of proceeds to the charity from sales of Unilever products in Sainsbury's stores. You Buy U Give aims to emulate some of the success of such well-known initiatives as Sainsbury's own Active Kids, Asda's Tickled ...
Cover Story: Co-op push taps into local roots
move in a long-term plan for a supermarket that now has to take the fight to Tesco, Sainsbury's et al ... with the likes of Tesco and Sainsbury's going back to the high street as superstore numbers reach saturation ...
Sampling: Dole Fruit visits supermarkets for dessert trial
The push, through Carbon Marketing, kicks off on 17 May and will visit one Tesco and Sainsbury's store per day in the South East for 54 days. Sampling will take place in the store car parks and will include a "fruit-inspired stand" where visitors will be able to sample Fruit Parfair. Staff will also hand ...
Sampling: Typhoo goes on nationwide tour to redefine tea
The push, through The Big Kick, will tour 80 Asda, Tesco and Sainsbury's supermarkets nationwide spending one day at each site, and will invite shoppers to "recharge their batteries" at a bespoke Recharging Station, with tea being served from battery-shaped dispensers. Promotional staff will sing songs ...
In store marketing: Asda aims to take on the no-frills retailers
on Tesco and Sainsbury's," says Peter Walshe, global brands director at Millward Brown. Rival pressure ... position with 16.3 per cent, but Sainsbury's is on its tail at 16 per cent. Sainsbury's has also got ...
In-Store Marketing: Retailers reap rewards of customer mag trend
.37 million copies into third place. Sainsbury's Fresh Ideas, which launched last year, debuted in eighth ... . Added to this, stores such as Tesco, Sainsbury's and Asda maintain that their customer titles have ... for its coupons. Synnott says research shows that its readers like to know what's in-store. Sainsbury ...
In-Store Marketing: Shop Talk - Price promotions aren't the villain of the piece
of claims of local price flexing by the Big Four (Tesco, Sainsbury's, Asda and Morrisons)", all ...
In-Store Marketing: Shop Talk - Promotions are the way out of retail doldrums
), Sainsbury's has successfully re-established itself, enabling it to start expanding again. Elsewhere ...
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