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Special Report: Risk management - Reducing the risk

By Stuart Derrick, 28 November 07, 10:07

the product is sold. What will incentivise Sainsbury s consumers may not appeal to an Asda shopper, and vice ...

Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...

Pizza Express gears up to launch pre-paid card

By Stuart Derrick, 30 October 07, 04:30

The open value cards can be charged with between 5 and 500 and will be available from its the website from 1 November. Sainsbury s and Woolworths will also sell the card from 5 and 15 November respectively. Pizza Express currently has a paper voucher product that can be redeemed at its 300 UK ...

Sainsbury's trials instant coupon system

By James Quilter, 26 October 07, 09:55

LONDON - Sainsbury’s has handed Catalina Marketing a brief to deliver targeted customer ... The initiative will initially be trialled in Sainsbury s stores - Tamworth, Leicester, Blackheath and Coventry - in the first quarter of 2008. All customers will be able to receive communications while Nectar ... . The Sainsbury s system is similar to Somerfield s operation, which Catalina also runs, which offers customers ...

ShopScanSave launches with first nationwide TV campaign

By James Quilter, 15 October 07, 04:55

been trialed by Sainsbury s convenience chain Sainsbury s at Jacksons for the best part of two years ...

Retail: Morrisons appoints Billington Cartmell

By James Quilter, 04 October 07, 12:00

promotions. Morrisons chairman Sir Ken Morrison famously disparaged the loyalty schemes used by Sainsbury ...

In-store Marketing: Retailers forecast a bright tomorrow for online sales

By Gareth Jones, 04 October 07, 12:00

chains have followed Tesco s lead and invested millions in e-commerce. Online sales at Sainsbury s soared ... diversify into non-food products. Sainsbury s and Asda s online offer includes health and beauty items ...

Morrisons appoints Billington Cartmell

By James Quilter, 19 September 07, 02:20

Historically Morrisons has had a muted approach to promotional marketing preferring an EDLP strategy over marketing techniques such as loyalty schemes used by competitors Tesco and Sainsbury s. The appointment follows Morrisons recent appointment of Prudential marketer Angus McIver as marketing director ...