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Sainsbury's backs Sport Relief with agency appointment

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...

Dynamo and Catalyst set to revert to single agency

Jacobs. However, McVities is now owned by United Biscuits. Dynamo clients include Sainsbury s, Allied ...

BP starts trial in-store TV network roll-out

failed to draw advertisers and has proved a turn-off for many consumers. Tesco, Sainsbury s and Asda all ...

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