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Editorial: Value and aspiration must go hand in hand

By James Quilter, Deputy editor, 01 September 07, 12:00

rewards rather than a pound or two off the weekly shop at Sainsbury s. The question is, however ...

Loyalty & Motivation - Bonding with the punters

By Stuart Derrick, 01 September 07, 12:00

year to healthy foods, and we reflect that. By comparison, Sainsbury s has adopted a discounting ...

Live issue: Loyalty schemes is saving the way forward for loyalty?

By James Quilter, 01 September 07, 12:00

what you got through Nectar. For example, the marketing director of Sainsbury s said she saved up for a ... they are encouraged to redeem in-store. I think this is about Sainsbury s (Nectar s main member) trying to find ... consumers to save points with other retailer partners besides Sainsbury s. However, Simon Toombs, business ...