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Sainsbury's trials instant coupon system

By James Quilter, 26 October 07, 09:55

LONDON - Sainsbury’s has handed Catalina Marketing a brief to deliver targeted customer ... The initiative will initially be trialled in Sainsbury s stores - Tamworth, Leicester, Blackheath and Coventry - in the first quarter of 2008. All customers will be able to receive communications while Nectar ... . The Sainsbury s system is similar to Somerfield s operation, which Catalina also runs, which offers customers ...

ShopScanSave launches with first nationwide TV campaign

By James Quilter, 15 October 07, 04:55

been trialed by Sainsbury s convenience chain Sainsbury s at Jacksons for the best part of two years ...

Morrisons appoints Billington Cartmell

By James Quilter, 19 September 07, 02:20

Historically Morrisons has had a muted approach to promotional marketing preferring an EDLP strategy over marketing techniques such as loyalty schemes used by competitors Tesco and Sainsbury s. The appointment follows Morrisons recent appointment of Prudential marketer Angus McIver as marketing director ...