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Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...

Pizza Express gears up to launch pre-paid card

By Stuart Derrick, 30 October 07, 04:30

The open value cards can be charged with between 5 and 500 and will be available from its the website from 1 November. Sainsbury s and Woolworths will also sell the card from 5 and 15 November respectively. Pizza Express currently has a paper voucher product that can be redeemed at its 300 UK ...

Wella ties with Hairspray show

By Gemma O'Reilly, 01 September 07, 12:00

The six-month campaign will include activity in Tesco, Superdrug, Boots, Sainsbury s and other major retailers. Samples of the Wella Silvikrin hairspray range will also be distributed at the theatre and in-room at Radisson Edwardian hotels, the show s accommodation partner. Promotions agency AKA ...

Asahi aims for cool status in film tie-up

By Gemma O'Reilly, 01 April 07, 12:00

In a push that teams the Asahi beer brand with Danny Boyle s Sunshine, consumers can win a home entertainment system in a free prize draw. The Lime Communications-created on-pack push will run until the end of May on 120,000 four- packs in retailers including Threshers, Sainsbury s and Waitrose. Asahi ...

Market Survey: Vouchers - How Paper Pays

By By Gemma O'Reilly, 23 February 07, 12:00

-house Voucher supplier: Sainsbury s vouchers Timing: Christmas 2004 Objectives: The East London Bus Company ... they are well received. Sainsbury s was the supplier of choice because it gives our team wide choice ... you for themselves, says Owens. Another plus, he points out, is the fact that Sainsbury s has a ...