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Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...

Retail: Morrisons appoints Billington Cartmell

By James Quilter, 04 October 07, 12:00

promotions. Morrisons chairman Sir Ken Morrison famously disparaged the loyalty schemes used by Sainsbury ...

In-store Marketing: Retailers forecast a bright tomorrow for online sales

By Gareth Jones, 04 October 07, 12:00

chains have followed Tesco s lead and invested millions in e-commerce. Online sales at Sainsbury s soared ... diversify into non-food products. Sainsbury s and Asda s online offer includes health and beauty items ...

Loyalty & Motivation - Bonding with the punters

By Stuart Derrick, 01 September 07, 12:00

year to healthy foods, and we reflect that. By comparison, Sainsbury s has adopted a discounting ...

Sauce range in bid to promote green message

By James Quilter, Deputy Editor, 01 September 07, 12:00

The push, which has been created by Carbon Marketing, kicks off in Sainsbury s supermarkets from mid-September and will feature product sampling. In mid-October, it will move on to major London train stations. The main focus of the experience will be a tree sculpture by artist Ann Carrington, which ...

Live Issue: Price promotions - Can brands escape the discount trap?

By James Quilter, Deputy Editor, 16 July 07, 12:00

. Sainsbury s is a good example of a retailer that does this well because it can t compete directly on price ...

In-store Marketing: Supermarkets go ethnic to appeal to migrant groups

By James Thornton, 16 July 07, 12:00

that the supermarkets have really got their act together, says Arc head of retail Caroline Wilde. Sainsbury s ethnic ...

BP starts trial in-store TV network roll-out

By Gemma O'Reilly, 16 July 07, 12:00

failed to draw advertisers and has proved a turn-off for many consumers. Tesco, Sainsbury s and Asda all ...

In-store marketing: Are paper coupons still viable?

By James Quilter, 01 June 07, 12:00

Five months after Sainsbury's axed ShopScanSave, the scheme is to roll out in 17,000 independents. ... by Sainsbury s, which trialled it for the best part of two years in its Jacksons convenience chain. The store ... s Lewis counters: The Sainsbury s management we felt most understood where we were going were no longer there. It is clear the chain is not an early mover in technology. We offered Sainsbury s a deal which ...