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Special Report: Risk management - Reducing the risk

By Stuart Derrick, 28 November 07, 10:07

the product is sold. What will incentivise Sainsbury s consumers may not appeal to an Asda shopper, and vice ...

Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...