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Morrisons appoints Billington Cartmell

By James Quilter, 19 September 07, 02:20

Historically Morrisons has had a muted approach to promotional marketing preferring an EDLP strategy over marketing techniques such as loyalty schemes used by competitors Tesco and Sainsbury s. The appointment follows Morrisons recent appointment of Prudential marketer Angus McIver as marketing director ...

Editorial: Value and aspiration must go hand in hand

By James Quilter, Deputy editor, 01 September 07, 12:00

rewards rather than a pound or two off the weekly shop at Sainsbury s. The question is, however ...

Loyalty & Motivation - Bonding with the punters

By Stuart Derrick, 01 September 07, 12:00

year to healthy foods, and we reflect that. By comparison, Sainsbury s has adopted a discounting ...

Wella ties with Hairspray show

By Gemma O'Reilly, 01 September 07, 12:00

The six-month campaign will include activity in Tesco, Superdrug, Boots, Sainsbury s and other major retailers. Samples of the Wella Silvikrin hairspray range will also be distributed at the theatre and in-room at Radisson Edwardian hotels, the show s accommodation partner. Promotions agency AKA ...

Live issue: Loyalty schemes is saving the way forward for loyalty?

By James Quilter, 01 September 07, 12:00

what you got through Nectar. For example, the marketing director of Sainsbury s said she saved up for a ... they are encouraged to redeem in-store. I think this is about Sainsbury s (Nectar s main member) trying to find ... consumers to save points with other retailer partners besides Sainsbury s. However, Simon Toombs, business ...

Sauce range in bid to promote green message

By James Quilter, Deputy Editor, 01 September 07, 12:00

The push, which has been created by Carbon Marketing, kicks off in Sainsbury s supermarkets from mid-September and will feature product sampling. In mid-October, it will move on to major London train stations. The main focus of the experience will be a tree sculpture by artist Ann Carrington, which ...