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Gift vouchers - End of the paper trail?

07 March 08, 11:25

spend 2006: Sainsbury and WHSmith launch Gift Card Centres. Total sales of gift vouchers and cards ... , not the Technology offers a timely warning from Yvonne West of Sainsbury s not to let the lure of technological ...

In-store marketing: Supermarket chains take brand war to a local level

By James Quilter, 07 March 08, 10:00

are petitioning Sainsbury s to place a plaque at its new store, to commemorate the cricket ground it is being ... run fairly slick PR operations at the planning stage in order to get locals on board. Sainsbury ... . A Sainsbury s spokeswoman says: It s dependent on the local community and the competition. Remember ...

Waitrose abandons coupon scheme

By James Quilter, 06 March 08, 03:55

on the basis of the customer s shopping basket. The same scheme is due to be trialled by Sainsbury s in four ... to supermarkets such as Sainsbury s, which plans to expand its use of coupons. Last month, Waitrose launched its ...

Sainsbury's is on active duty

07 February 08, 01:05

Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...

In-store Marketing: Premium food brands well placed for next recession

By James Quilter, 07 February 08, 11:15

the retailers themselves. All four of the big supermarkets - Tesco, Sainsbury s, Asda and Morrisons - have been ... on celebrity chefs. Jamie Oliver s role in Sainsbury s Try Something New Today campaign has boosted ...

Sainsbury's Active Kids to provide citizenship tuition

By James Quilter, 07 February 08, 10:00

LONDON - Sainsbury's is planning to supply schoolteachers with lesson material on citizenship ... aimed to provide cooking equipment to schools and educate children on healthy eating. Sainsbury s head ...

Shop talk - Non-food lines give grocers a happy Xmas

07 February 08, 11:10

unable to ignore for a number of years now. Sainsbury s has highlighted homewares, toys, electrical ...

Cussons in washing-up drive

By Julia Buchanan, 01 February 08, 09:50

for three months from late March in Sainsbury s stores. Natalie Ungurian, Blue Chip Marketing senior ...

Is the end nigh for the throwaway carrier bag?

By Patrick Dye, 02 January 08, 11:00

initiatives on this front was Sainsbury s sale of a reusable carrier bag that had been created by designer ... of coverage. Impressive though the Hindmarch promotion was, Sainsbury s believes that it s awareness ... , says Sainsbury s carrier bag buyer Beverley Whitfield. The retailer had been issuing 1.7 billion ...

Vouchers - Online challenge

02 January 08, 11:40

, he says. Sainsbury s has three main voucher mechanics: paper, gift card and electronic e-vouchers. Yvonne West, manager at Sainsbury s Business Direct says: As a voucher issuer we realise the importance ... Sainsbury s stores, the card promotes the One United membership scheme. The cards include a hybrid DVD ...