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In-store marketing: The plot thickens as publishers find new ways to reach readers

By James Quilter, 16 July 08, 12:00

campaigns this year include Sainsbury's tie-in with Alexander McCall Smith's book The Good Husband of Zebra ...

Ministry of Sound Vodka launches with on-pack promo

By Julia Buchanan, 10 April 08, 12:10

LONDON - Club brand the Ministry of Sound (MoS) is to launch its own vodka brand in Sainsbury’s ... 10,000 with Knight playing a set. POS material is yet to be confirmed for Sainsbury s but may ...

Sainsbury's is on active duty

07 February 08, 01:05

Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...