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Transworld and Kumala Wines launch Joanna Trollope promo

By Julia Buchanan, 12 December 08, 11:40

Point of sale stands for the novel, Friday Nights , will drive consumers online for the chance to win a case of Kumala Wine. The promotion will appear in Sainsbury's stores nationwide from the end of December to the end of March. Created by agency Mostra, the activity is aimed at an ABC1 female audience ...

Tesco expands kids' voucher scheme

By James Quilter, 26 November 08, 11:15

for Schools projects. The new scheme, Tesco for Schools and Clubs, will run head to head with Sainsbury ... several new elements as part of an attempt to outflank Sainsbury's Active Kids. These include ... Sainsbury's lead, Tesco is also introducing a cooking section to its catalogue as well as a "creativity ...

The Business: Waterstone's story most read on P&I website

By James Quilter, 25 November 08, 10:00

photo competition, Sainsbury's student gift card and Tesco's Dirty Dancing promotion. The most ...

Risk management: Brand cover

By Steve Hemsley, 19 November 08, 10:40

is read by more than three million people a day, so VCG's advice was to exclude Tesco and Sainsbury's from ... any potential damage," says Gibb. "Tesco and Sainsbury's were supported by the brand in other ways ...

Cover story: Play courts families with Nestle

By James Quilter, 19 November 08, 10:30

across the UK, it also has a presence in Tesco and Sainsbury's, with which Play is in competition. But we ...

Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

Tesco and Sainsbury's are squaring off for a loyalty fight by launching their vouchers for schools ... in generous helpings of sales and positive PR. Early next year, Sainsbury's and Tesco, which run two ... schools vouchers. In the spring of 2005, Tesco announced it was launching its own version of Sainsbury ... -existed, with Tesco's running at the start of the school year and Sainsbury's in the spring. Now Tesco has amalgamated ...

Tesco adds music and eco focus to kids scheme

By James Quilter, 16 October 08, 04:20

for Schools with the new scheme going head to head with Sainsbury s Active Kids scheme in Spring 2009. Tesco ... to outflank the Sainsbury s Active Kids offer. This includes an environmental offering providing schools with learning tools such as solar panels and compost bins. Following Sainsbury s lead Tesco is also ...