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Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

Tesco and Sainsbury's are squaring off for a loyalty fight by launching their vouchers for schools ... in generous helpings of sales and positive PR. Early next year, Sainsbury's and Tesco, which run two ... schools vouchers. In the spring of 2005, Tesco announced it was launching its own version of Sainsbury ... -existed, with Tesco's running at the start of the school year and Sainsbury's in the spring. Now Tesco has amalgamated ...

Tesco adds music and eco focus to kids scheme

By James Quilter, 16 October 08, 04:20

for Schools with the new scheme going head to head with Sainsbury s Active Kids scheme in Spring 2009. Tesco ... to outflank the Sainsbury s Active Kids offer. This includes an environmental offering providing schools with learning tools such as solar panels and compost bins. Following Sainsbury s lead Tesco is also ...

Nectar responds to points row

By Julia Buchanan, 03 October 08, 09:00

scheme following its recent decision to halve the potential number of points on offer to Sainsbury ... structure will be trialled for a year. Brian Sinclair, managing director of Nectar, said: "(Sainsbury's is ...

Schools idea is new departure for Morrisons

By Julia Buchanan, 02 October 08, 03:25

-store. Schools can redeem these for seeds and gardening equipment. Morrisons programme follows Sainsbury ...

In-Store Marketing: The costs of misredemption

By Patrick Dye, 02 October 08, 09:30

," states a spokesperson. Sainsbury's is equally indifferent, commenting only that: "All our cashiers ... GO platform. The scheme was trialled at outlets of Sainsbury's-owned convenience chain Jackson ...

Editorial: Why coupons haven't come into their own

By Bhavna Mistry, Editor, 02 October 08, 09:30

finds, sales at all three are up at a time when Tesco, Sainsbury's, Waitrose and M S all saw falls ...

Live Issue: Bargain hunters call the shots

By Stuart Derrick, 01 October 08, 12:00

quarter. Aldi sales were up 20 per cent and Lidl by 12 per cent, while Tesco, Sainsbury's, Waitrose and M ... discounter is becoming muddied. Sainsbury, Tesco and Morrisons have launched own-label focused campaigns ...

Live Issue: Carve a niche, or offer it all?

By James Quilter, 02 September 08, 03:30

this industry development. For instance, Sainsbury's agency, Wax Communications, which until recently described ...

Loyalty and motivation - The web of loyalty

02 September 08, 04:00

eStores has about 200 retailers on board, including Amazon, Sainsbury's, eBay, Dell and iTunes. Sniezek ...

Sainsbury's targets mums with student giftcard

By James Quilter, 23 July 08, 12:10

LONDON - Sainsbury's is launching a giftcard for students, which splits into two allowing parents ... The Sainsbury s Student Meal Ticket will be launched in September and can only be used to buy products in the retailer s stores. The card can be obtained in-store and topped up at a checkout. One half can be used to spend and top-up while the other half can only be topped up. Any sum from 1 ...