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Tesco expands kids' voucher scheme

By James Quilter, 26 November 08, 11:15

for Schools projects. The new scheme, Tesco for Schools and Clubs, will run head to head with Sainsbury ... several new elements as part of an attempt to outflank Sainsbury's Active Kids. These include ... Sainsbury's lead, Tesco is also introducing a cooking section to its catalogue as well as a "creativity ...

Renault creates quiz show for new Megane

By James Quilter, 25 November 08, 09:50

of the top four supermarkets, such as Tesco and Sainsbury's. Additionally, dealer kits will include ...

Risk management: Brand cover

By Steve Hemsley, 19 November 08, 10:40

is read by more than three million people a day, so VCG's advice was to exclude Tesco and Sainsbury's from ... any potential damage," says Gibb. "Tesco and Sainsbury's were supported by the brand in other ways ...

Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

Tesco and Sainsbury's are squaring off for a loyalty fight by launching their vouchers for schools ... in generous helpings of sales and positive PR. Early next year, Sainsbury's and Tesco, which run two ... schools vouchers. In the spring of 2005, Tesco announced it was launching its own version of Sainsbury ... -existed, with Tesco's running at the start of the school year and Sainsbury's in the spring. Now Tesco has amalgamated ...