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Loyalty and motivation - The web of loyalty

02 September 08, 04:00

eStores has about 200 retailers on board, including Amazon, Sainsbury's, eBay, Dell and iTunes. Sniezek ...

In-store marketing: The plot thickens as publishers find new ways to reach readers

By James Quilter, 16 July 08, 12:00

campaigns this year include Sainsbury's tie-in with Alexander McCall Smith's book The Good Husband of Zebra ...

Gift Cards - The card dealers

04 June 08, 10:00

to research by voucher body the VA. To back this up, major high street retailers - notably Sainsbury ... . Furthermore, Sainsbury's has taken a leap of faith and is axing paper vouchers in July. "Once we do that, there's no stopping," says Yvonne West, Sainsbury's business direct manager. In the same month ...

Sainsbury's voucher chief calls for simplicity in pre-paid cards

By Staff, 22 April 08, 02:55

by making them too complicated, according to manager for Sainsbury’s business direct Yvonne West.

Shop talk - Non-food lines give grocers a happy Xmas

07 February 08, 11:10

unable to ignore for a number of years now. Sainsbury s has highlighted homewares, toys, electrical ...

Cussons in washing-up drive

By Julia Buchanan, 01 February 08, 09:50

for three months from late March in Sainsbury s stores. Natalie Ungurian, Blue Chip Marketing senior ...

Sainsbury's trials instant coupon system

By James Quilter, 26 October 07, 09:55

LONDON - Sainsbury’s has handed Catalina Marketing a brief to deliver targeted customer ... The initiative will initially be trialled in Sainsbury s stores - Tamworth, Leicester, Blackheath and Coventry - in the first quarter of 2008. All customers will be able to receive communications while Nectar ... . The Sainsbury s system is similar to Somerfield s operation, which Catalina also runs, which offers customers ...

ShopScanSave launches with first nationwide TV campaign

By James Quilter, 15 October 07, 04:55

been trialed by Sainsbury s convenience chain Sainsbury s at Jacksons for the best part of two years ...

Morrisons appoints Billington Cartmell

By James Quilter, 19 September 07, 02:20

Historically Morrisons has had a muted approach to promotional marketing preferring an EDLP strategy over marketing techniques such as loyalty schemes used by competitors Tesco and Sainsbury s. The appointment follows Morrisons recent appointment of Prudential marketer Angus McIver as marketing director ...