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GSK launches Panadol in-store experiential activity
The campaign for Panadol Advance will run in Tesco, Boots, Sainsbury s and Morrisons until the end of March. The work was created by Bezier. Consumers will be asked by a brand ambassador to take part in the Panadol Challenge . This involves dropping Panadol and a generic paracetamol tablet into a tube ...
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