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Instore Index Analysis - value is still king

By James Quilter, 12 November 09, 12:17

was the one most heavily weighted towards bogofs and half-price deals. Sainsbury s Similar to Tesco with its Double ClubCard points, Sainsbury s has spent a lot of effort emphasising its own double points ...

GSK launches Panadol in-store experiential activity

By James Quilter, 24 February 09, 11:10

The campaign for Panadol Advance will run in Tesco, Boots, Sainsbury s and Morrisons until the end of March. The work was created by Bezier. Consumers will be asked by a brand ambassador to take part in the Panadol Challenge . This involves dropping Panadol and a generic paracetamol tablet into a tube ...

Live Issue: Price promotions - Can brands escape the discount trap?

By James Quilter, Deputy Editor, 16 July 07, 12:00

. Sainsbury s is a good example of a retailer that does this well because it can t compete directly on price ...

Market Survey: Vouchers - How Paper Pays

By By Gemma O'Reilly, 23 February 07, 12:00

-house Voucher supplier: Sainsbury s vouchers Timing: Christmas 2004 Objectives: The East London Bus Company ... they are well received. Sainsbury s was the supplier of choice because it gives our team wide choice ... you for themselves, says Owens. Another plus, he points out, is the fact that Sainsbury s has a ...