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Instore Index Analysis - value is still king

By James Quilter, 12 November 09, 12:17

was the one most heavily weighted towards bogofs and half-price deals. Sainsbury s Similar to Tesco with its Double ClubCard points, Sainsbury s has spent a lot of effort emphasising its own double points ...

The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury

By James Quilter, 09 November 09, 10:01

with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury's.

Newspaper giveaways from the weekend (24 to 25 October)

By Staff, 26 October 09, 09:44

of the Charlton Heston film El Cid. Voucher is redeemable at Sainsbury s and Tesco. 5 M S voucher on spending ... . Daily Express 29.99-worth of fireworks when you spend 14.99 on the DIY pyrotechnics at Sainsbury s ... worth 29.99 when you spend 14.99 on similar fireworks/ pyrotechnics at Sainsbury s. The Sun Free ...

Kellogg's takes top spot from Coca-Cola as August's top POS brand

By James Quilter, 16 September 09, 12:15

presence across Tesco, Asda, Sainsbury's and Morrisons. ... (new) 46 Asda and Sainsbury's both running pallets. 5 Stella Artois (2) 36 Strong presence ... hard with the retailers to engage the shopper" Analysis on the in-store strategy of Sainsbury ...

Consumers cut back on organic fruit and vegetables

By James Quilter, 07 April 09, 09:30

of organic food in Tesco, Sainsbury s and Waitrose -- the supermarkets with the biggest share of the organic ...

Galaxy to launch 1m book giveaway

By James Quilter, 09 March 09, 10:05

partners include: WH Smith, Tesco, Sainsbury s and Waterstones. Posters highlighting the promotion ...

The Business: Waterstone's story most read on P&I website

By James Quilter, 25 November 08, 10:00

photo competition, Sainsbury's student gift card and Tesco's Dirty Dancing promotion. The most ...

Cover story: Play courts families with Nestle

By James Quilter, 19 November 08, 10:30

across the UK, it also has a presence in Tesco and Sainsbury's, with which Play is in competition. But we ...

Birds Eye plans seaside theme for store visits

By Julia Buchanan, 04 June 08, 10:00

The in-store promotion, created by agency The Big Kick, will take place in 100 Sainsbury's stores in June. Leaflets will be handed out offering visitors the chance to win a seaside cottage holiday through ... families and older consumers with the activity in the run-up to summer holiday season. Sainsbury ...

In-store Marketing: Premium food brands well placed for next recession

By James Quilter, 07 February 08, 11:15

the retailers themselves. All four of the big supermarkets - Tesco, Sainsbury s, Asda and Morrisons - have been ... on celebrity chefs. Jamie Oliver s role in Sainsbury s Try Something New Today campaign has boosted ...