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Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

Tesco and Sainsbury's are squaring off for a loyalty fight by launching their vouchers for schools ... in generous helpings of sales and positive PR. Early next year, Sainsbury's and Tesco, which run two ... schools vouchers. In the spring of 2005, Tesco announced it was launching its own version of Sainsbury ... -existed, with Tesco's running at the start of the school year and Sainsbury's in the spring. Now Tesco has amalgamated ...

Schools idea is new departure for Morrisons

By Julia Buchanan, 02 October 08, 03:25

-store. Schools can redeem these for seeds and gardening equipment. Morrisons programme follows Sainsbury ...

Campaign of the Month: Sainsbury's Active Kids

By Sarah Bates, Promotions manager, Dollond & Aitchison, 09 April 08, 10:05

there is no money available. Sainsbury s launched Active Kids in 2005 to try to address declining levels ... million vouchers were redeemed. Tesco and Sainsbury s are making a terrific difference in providing ...

Sainsbury's is on active duty

07 February 08, 01:05

Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...

Sainsbury's Active Kids to provide citizenship tuition

By James Quilter, 07 February 08, 10:00

LONDON - Sainsbury's is planning to supply schoolteachers with lesson material on citizenship ... aimed to provide cooking equipment to schools and educate children on healthy eating. Sainsbury s head ...

Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...

In-store Marketing: Can environment and retail go hand in hand?

By James Quilter, 03 May 07, 12:00

and Sainsbury compete for custom with demonstrations of their environmental credentials. Tesco has improved ... environmentally friendly light bulbs, while Sainsbury s has made moves to nail its colours to the Fairtrade mast ... . Sainsbury s effort has been to reduce its number of food miles and align itself with the Fairtrade ...

Licensing: Charities pin hopes on character recognition

By Robert Gray, 08 March 07, 12:00

When Comic Relief kicks off on March 16, it will do so with the backing of a large portfolio of leading brands ranging from retailer Sainsbury's to brand owners such as Unilever. The charity has been ... in wearable form through retail partner Sainsbury's as well as featuring graphically on-pack across a string ...

Profile: A nose for business - Karl Reynolds head of fundraising Comic Relief

By Gemma O'Reilly, 08 March 07, 12:00

product sales and raise awareness of the day. Sainsbury's is stocking official merchandise as the charity ...

Market Survey: Vouchers - How Paper Pays

By By Gemma O'Reilly, 23 February 07, 12:00

-house Voucher supplier: Sainsbury s vouchers Timing: Christmas 2004 Objectives: The East London Bus Company ... they are well received. Sainsbury s was the supplier of choice because it gives our team wide choice ... you for themselves, says Owens. Another plus, he points out, is the fact that Sainsbury s has a ...