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Campaign of the Month: Sainsbury's Active Kids

By Sarah Bates, Promotions manager, Dollond & Aitchison, 09 April 08, 10:05

there is no money available. Sainsbury s launched Active Kids in 2005 to try to address declining levels ... million vouchers were redeemed. Tesco and Sainsbury s are making a terrific difference in providing ...

Sainsbury's is on active duty

07 February 08, 01:05

Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...

Sainsbury's Active Kids to provide citizenship tuition

By James Quilter, 07 February 08, 10:00

LONDON - Sainsbury's is planning to supply schoolteachers with lesson material on citizenship ... aimed to provide cooking equipment to schools and educate children on healthy eating. Sainsbury s head ...

Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...