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In-Store Marketing Manual: 2006 Cause-related marketing - Retailers cash in on causes

15 June 06, 12:00

-driven businesses and opted to focus purely on charitable fundraising. Sainsbury's has certainly gone in big ... of proceeds to the charity from sales of Unilever products in Sainsbury's stores. You Buy U Give aims to emulate some of the success of such well-known initiatives as Sainsbury's own Active Kids, Asda's Tickled ...

In-store Marketing: Deep price cuts split opinion in beer retail

By James Thornton, 30 September 04, 12:00

for beers, spirits and tobacco at Sainsbury's. "Really, if people want to drink to excess at home ...

IN-STORE MARKETING: Industry ignores DDA's third phase at its peril

By Philip Chadwick, 12 May 03, 12:00

the DDA more effectively. With members including retail giants Sainsbury and Safeway, the body should have ...

School body slams corporate handouts

By AMY PEMBLE, 04 June 01, 12:00

, Sainsbury's and Walkers drives have raised pounds 100 million for schools. An ATL spokesperson said ...

School body slams corporate handouts

By AMY PEMBLE, 04 June 01, 12:00

, Sainsbury's and Walkers drives have raised pounds 100 million for schools. An ATL spokesperson said ...

School body slams corporate handouts

By AMY PEMBLE, 04 June 01, 12:00

, Sainsbury's and Walkers drives have raised pounds 100 million for schools. An ATL spokesperson said ...

Comic Relief set for charity push

26 January 01, 12:00

Comic Relief is launching a host of promotions to gear up for its bi-annual fundraising day, which is held this year on 16 March. The charity is continuing to work with Sainsbury s, its official partner, with the primary focus on instore entertainment, according to Team LGM director Adrian Thomas ...