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SPECIAL REPORT: Specialist Print - Gamecard evolution

By AMY PEMBLE, 30 September 02, 12:00

for their loyalty, the mechanic of the gamecard is proving a popular choice. CASE STUDY SAINSBURY'S/DYNAMO Sainsbury's kicked off a gamecard promotion this June with the objective of attracting incremental shoppers ... , then ran in all Sainsbury's stores for six weeks into July this year. Customers received an instant ...

Britvic runs Pop Idol campaign

01 August 02, 12:00

sampling campaign kicks off on 5 August in Sainsbury's and Safeway car parks. The campaign, also through ...

Sainsbury's aims to lift footfall with cars

By AMY PEMBLE, 26 June 02, 12:00

Sainsbury's is giving away 25 Peugeot 307s as well as more than £3 million in free products ... featured on Sainsbury's Value Leaflets. According to Sainsbury's national advertising senior brand ...

William Hill uses Cup to lift footie wagers

By AMY PEMBLE, 26 June 02, 12:00

at Sainsbury's with a money-off promotion, implemented by Poulter Partners. In-store activity takes the form of a promotional leaflet appearing on fixtures for Sainsbury's Magazine, readers of which receive ...

COVER STORY: Lager - Budweiser seeks pub cup devotees

By AMY PEMBLE, 31 March 02, 12:00

in the run up to the World Cup. Coca-Cola has just kicked off an in-store push with Sainsbury's offering four ...

Amarula moves from TV ads to in-store activity

07 November 01, 12:00

First Drinks Brands is turning its back on TV advertising this Christmas in a cost cutting measure, and using a retail brand experience to push its Amarula brand. Four Amarula experience teams are now on tour visiting major Asda, Sainsbury, Tesco and Safeway stores for two days at a time ...

COVER STORY: MOBILE PHONES - ERICSSON TEAMS UP WITH LARA. To reinforce its product placement role in the forthcoming Tomb Raider blockbuster, Ericsson is launching an enhanced handset and collector mechanic to target the youth market

By AMY PEMBLE, 04 June 01, 12:00

, and all its independent dealers, as well as in the main channels of Tesco, Asda, Sainsbury's, Woolworths ...

COVER STORY: MOBILE PHONES - ERICSSON TEAMS UP WITH LARA. To reinforce its product placement role in the forthcoming Tomb Raider blockbuster, Ericsson is launching an enhanced handset and collector mechanic to target the youth market

By AMY PEMBLE, 04 June 01, 12:00

, and all its independent dealers, as well as in the main channels of Tesco, Asda, Sainsbury's, Woolworths ...

COVER STORY: MOBILE PHONES - ERICSSON TEAMS UP WITH LARA. To reinforce its product placement role in the forthcoming Tomb Raider blockbuster, Ericsson is launching an enhanced handset and collector mechanic to target the youth market

By AMY PEMBLE, 04 June 01, 12:00

, and all its independent dealers, as well as in the main channels of Tesco, Asda, Sainsbury's, Woolworths ...

PROFILE: Deana McEntegart - Buena Vista

By LISA AUSTEN-JONES, 20 September 00, 12:00

of the push is the banana-fuelled activity set to roll out in Tesco and Sainsbury s stores across the UK ... . At Sainsbury s there will be demonstrators mixing Funky Monkey milkshakes and Jungle Bannoffee Pie featured ...