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Promo Review - Heineken's Champions League text and win promotion

By Chris Reed, 21 September 09, 11:18

or couples or families who want to be alone at home such as Blockbuster or Dominos, Doritos or Sainsbury s ...

Sainsbury's is on active duty

07 February 08, 01:05

Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...

Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...

Research: World Cup fever aids brands into top 20

By Gemma O'Reilly, 15 May 06, 12:00

45 8 Daily Telegraph Eurostar connections discount ticket 40 8 Sainsbury ...

Case Study: Carlsberg banks on England

30 June 04, 12:00

and ringtones; a trip to La Manga and tickets for England's game against France up for grabs in Sainsbury ...

CAMPAIGN OF THE MONTH: WAGON WHEELS KICK 'N' WIN

By Jo Arscott, creative director, 141, 12 May 03, 12:00

Sainsbury's, I couldn't resist picking up its new promotional 12-pack for Kick 'N' Win: 50,000 worth

GAMECARDS: Martell begins major push to lever Grand National link

By Philip Chadwick, 04 March 03, 12:00

on Martell Cognac's 70-litre bottles in multiple grocery stores, including Sainsbury's, Spar, Asda ...

SPECIAL REPORT: Specialist Print - Gamecard evolution

By AMY PEMBLE, 30 September 02, 12:00

for their loyalty, the mechanic of the gamecard is proving a popular choice. CASE STUDY SAINSBURY'S/DYNAMO Sainsbury's kicked off a gamecard promotion this June with the objective of attracting incremental shoppers ... , then ran in all Sainsbury's stores for six weeks into July this year. Customers received an instant ...

Sainsbury's aims to lift footfall with cars

By AMY PEMBLE, 26 June 02, 12:00

Sainsbury's is giving away 25 Peugeot 307s as well as more than £3 million in free products ... featured on Sainsbury's Value Leaflets. According to Sainsbury's national advertising senior brand ...

William Hill uses Cup to lift footie wagers

By AMY PEMBLE, 26 June 02, 12:00

at Sainsbury's with a money-off promotion, implemented by Poulter Partners. In-store activity takes the form of a promotional leaflet appearing on fixtures for Sainsbury's Magazine, readers of which receive ...