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In-Store Marketing: Can in-store TV find its place in the media mix?

in this environment. 141 is testing various creative treatments in its Sainsbury's At Jacksons convenience stores ... on hold and the retailer is focusing on in-store radio with Asda FM. Sainsbury's: The retailer has ... Sainsbury's Local stores in London with a view to a further roll-out. McDonald's: The fast food giant ...

Special Report: POP/Specialist Print - Will TV take over from print in-store?

-queue media. For Disney we rolled out a unit in the UK within retailers such as Tesco, Sainsbury's, Woolworths ...

Licensing Authority: Take TV sponsorship to the next lucrative level

included programme bumpers and a month-long in-store promotion in Sainsbury's where entrants had the chance ...

Amarula moves from TV ads to in-store activity

First Drinks Brands is turning its back on TV advertising this Christmas in a cost cutting measure, and using a retail brand experience to push its Amarula brand. Four Amarula experience teams are now on tour visiting major Asda, Sainsbury, Tesco and Safeway stores for two days at a time ...

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