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The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury

By James Quilter, 09 November 09, 10:01

with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury's.

Sainsbury's takes on Tesco with coupon roll out

By James Quilter, 29 September 09, 10:14

LONDON - As revealed by P&I, Sainsbury's has confirmed it is rolling out a service offering ... with coupon specialist Catalina Marketing. Sainsbury s has been planning the launch of the service since ... , Blackheath, Coventry and Tamworth. Sainsbury s has signed up around 60 brands to take part in the service ...

Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?

By James Quilter, 17 September 09, 12:10

notable findings include a rise in the promotion of own brand (especially in Sainsbury s), take home POS ... of Gary Lineker, was found in various parts of the store. Sainsbury s The focus for Sainsbury ...

Sainsbury's planning to roll out targeted coupons at checkout

By James Quilter, 20 February 09, 11:00

LONDON - Sainsbury's is planning to roll out a service offering targeted coupons at the store ... on the contents of the shopper s purchases, in four of Sainsbury s stores through 2008. The system is operated by in-store loyalty specialist Catalina Marketing and is currently running in Sainsbury s stores in Tamworth, Leicester, Blackheath and Coventry. Speaking about the scheme Sainsbury s denied ...

Sainsbury's targets mums with student giftcard

By James Quilter, 23 July 08, 12:10

LONDON - Sainsbury's is launching a giftcard for students, which splits into two allowing parents ... The Sainsbury s Student Meal Ticket will be launched in September and can only be used to buy products in the retailer s stores. The card can be obtained in-store and topped up at a checkout. One half can be used to spend and top-up while the other half can only be topped up. Any sum from 1 ...

Sainsbury's and Tesco rethink school projects

By Julia Buchanan, 16 July 08, 10:30

LONDON - Tesco and Sainsbury's have announced plans to revamp their "vouchers for schools" schemes ... equipment can be delivered for the start of the school year. Sainsbury's has unveiled information packs ... to teachers from the end of June. In February, Sainsbury's revealed plans to provide teachers with material ... to the increasing focus on citizenship teaching in schools. Sainsbury's launched its scheme in 2004. Tesco ...

Sainsbury's ditches paper vouchers for plastic cards

By Clive Walker, 04 June 08, 10:00

LONDON - Sainsbury's is scrapping vouchers and launching its first own-brand gift card in a further ... Paper vouchers will no longer be sold in Sainsbury's UK stores from 21 July, although ... market for the next five years at least, however. A slew of factors has convinced Sainsbury's gift card ... difficult. It's not possible to share gift cards among teams in the same way as paper vouchers." Sainsbury ...

Campaign of the Month: Sainsbury's Active Kids

By Sarah Bates, Promotions manager, Dollond & Aitchison, 09 April 08, 10:05

there is no money available. Sainsbury s launched Active Kids in 2005 to try to address declining levels ... million vouchers were redeemed. Tesco and Sainsbury s are making a terrific difference in providing ...

Sainsbury's in hunt for promo agency

By James Quilter, 04 April 08, 12:00

LONDON - Sainsbury's is on the hunt for a promotional agency to handle in-store communications ... . Agencies have been briefed to create campaigns based around key calendar events. A Sainsbury ... going on with agencies . Sainsbury s recently used Live and Breathe to create traditional and audio ... -store advertising in the style of its Taste the Difference advertising for Sainsbury s Bank. The ads included ...

Sainsbury's is on active duty

07 February 08, 01:05

Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...