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Private View: Darren Bailes and Dave Bedwood

Creative Darren Bailes Creative Director, VCCP No sooner than Jamie Oliver turns his back on the long-running Sainsbury's campaign, he's back on our screens flogging fish for Young's. But he's not in the comfort of his own kitchen. Oh no. He's preparing the Alaskan-sourced fish ...

Focus: The FTSE 100 social media index

Tesco Retail 27 J Sainsbury Retail 28 Smith Nephew Healthcare 29 BSkyB Group Tech, media telecoms 30 ...

Adwatch (Feb 8) top 20 recall: Currys/PCWorld

(Beta)/Arena 24 20 (10=) Sainsbury's Abbott Mead ...

Sports Relief launches mobile app to drum up support

days. Brands involved with Sports Relief include Sainsbury's, which sponsors the Sport Relief Mile ...

Ex-Camelot commercial chief lands Diamond Jubilee post

As commercial director, Smith will be responsible for raising sponsorship from brands to contribute to the overall 10m cost of the 1000-boat flotilla, which will sail down the Thames on Sunday 3 June. Sainsbury s has already signed up as a commercial partner, but Smith wants to bring more ...

BT to sponsor 'London Live' Olympic entertainment events

in Trafalgar Square will show Channel 4 s Paralympic coverage from 29 August to 9 September. BT and Sainsbury ...

McCain cooks up potato-scented bus stop campaign

, Sainsbury's and Morrison's stores and digital outdoor in rail stations. The ad campaign was booked ...

Do consumers really care about eco-packaging?

Lendrum, head of packaging and design at Sainsbury's, insists that in general, consumers are put off ... -packaging is right for the environment", he says. Lendrum adds that Sainsbury's is setting a high standard ... that by 2020, Sainsbury's is on target to have reduced the amount of packaging on its own-brand products by 50 ...

Are marketers too fickle when it comes agency relationships?

their designs and transform these insights into ads. Abbott Mead Vickers BBDO has worked with Sainsbury ...

Supermarket sweep for in-store Wi-Fi

According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months. An Asda spokeswoman confirmed the supermarket ... ", while Sainsbury's is trialling free Wi-Fi in its superstores in Crayford, Stanway, Lincoln and Heaton ...

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