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Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...

Newspaper giveaways from the weekend (24 to 25 October)

By Staff, 26 October 09, 09:44

of the Charlton Heston film El Cid. Voucher is redeemable at Sainsbury s and Tesco. 5 M S voucher on spending ... . Daily Express 29.99-worth of fireworks when you spend 14.99 on the DIY pyrotechnics at Sainsbury s ... worth 29.99 when you spend 14.99 on similar fireworks/ pyrotechnics at Sainsbury s. The Sun Free ...

Galaxy British Book Awards to offer mobile downloads of shortlisted books

By James Quilter, 05 March 09, 10:50

, Tesco, Sainsbury s and Waterstones. Posters highlighting the promotion will be running in ...

Dynamo and Catalyst set to revert to single agency

By James Quilter, 30 August 07, 12:00

Jacobs. However, McVities is now owned by United Biscuits. Dynamo clients include Sainsbury s, Allied ...

BP starts trial in-store TV network roll-out

By Gemma O'Reilly, 16 July 07, 12:00

failed to draw advertisers and has proved a turn-off for many consumers. Tesco, Sainsbury s and Asda all ...

Marketers must take more of a green stand

By Hugh Filman, 02 January 08, 11:50

in-store marketing feature (see page 10) shows how Marks Spencer, Sainsbury s and Tesco have used ...

Vouchers - Online challenge

02 January 08, 11:40

, he says. Sainsbury s has three main voucher mechanics: paper, gift card and electronic e-vouchers. Yvonne West, manager at Sainsbury s Business Direct says: As a voucher issuer we realise the importance ... Sainsbury s stores, the card promotes the One United membership scheme. The cards include a hybrid DVD ...

In-Store Marketing: Can in-store TV find its place in the media mix?

By Stuart Derrick, 21 February 06, 12:00

in this environment. 141 is testing various creative treatments in its Sainsbury's At Jacksons convenience stores ... on hold and the retailer is focusing on in-store radio with Asda FM. Sainsbury's: The retailer has ... Sainsbury's Local stores in London with a view to a further roll-out. McDonald's: The fast food giant ...