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Sainsbury's trials instant coupon system

LONDON - Sainsbury’s has handed Catalina Marketing a brief to deliver targeted customer ... The initiative will initially be trialled in Sainsbury s stores - Tamworth, Leicester, Blackheath and Coventry - in the first quarter of 2008. All customers will be able to receive communications while Nectar ... . The Sainsbury s system is similar to Somerfield s operation, which Catalina also runs, which offers customers ...

Kelloggs launching Simpsons cereal

in Sainsbury and Safeway stores.

IN-STORE MARKETING: Turning in-store insights into profits

with a 52 per cent share of its sub-category in Sainsbury's has a share ranging from 33 per cent in one ... in various store formats. Consider one major food brand with a 40 per cent share in most Sainsbury's stores ... -level distribution data. One recent confectionery launch achieved more than 80 per cent distribution in Sainsbury ...

SPECIAL REPORT PUBLISHING: Optimising paper options

details have been used in a similar way by clients such as Sainsbury's and Texaco, to raise awareness ...

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