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Sainsbury's is on active duty

07 February 08, 01:05

Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...

Sainsbury's in free kids' days

04 June 01, 12:00

Sainsbury's is targeting families with its latest on-pack, token-collector mechanic promotion for Novon - the supermarket chain's own-brand washing powder. The promotional packs are currently on-shelf throughout all of Sainsbury's 400 stores, and feature a "Kids Go Free" offer, enabling a ...

Sainsbury's in free kids' days

04 June 01, 12:00

Sainsbury's in free kids' days

04 June 01, 12:00

Sainsbury's trials instant coupon system

By James Quilter, 26 October 07, 09:55

LONDON - Sainsbury’s has handed Catalina Marketing a brief to deliver targeted customer ... The initiative will initially be trialled in Sainsbury s stores - Tamworth, Leicester, Blackheath and Coventry - in the first quarter of 2008. All customers will be able to receive communications while Nectar ... . The Sainsbury s system is similar to Somerfield s operation, which Catalina also runs, which offers customers ...

Sainsbury's in hunt for promo agency

By James Quilter, 04 April 08, 12:00

LONDON - Sainsbury's is on the hunt for a promotional agency to handle in-store communications ... . Agencies have been briefed to create campaigns based around key calendar events. A Sainsbury ... going on with agencies . Sainsbury s recently used Live and Breathe to create traditional and audio ... -store advertising in the style of its Taste the Difference advertising for Sainsbury s Bank. The ads included ...

Sainsbury's targets mums with student giftcard

By James Quilter, 23 July 08, 12:10

LONDON - Sainsbury's is launching a giftcard for students, which splits into two allowing parents ... The Sainsbury s Student Meal Ticket will be launched in September and can only be used to buy products in the retailer s stores. The card can be obtained in-store and topped up at a checkout. One half can be used to spend and top-up while the other half can only be topped up. Any sum from 1 ...

Sainsbury's and Tesco rethink school projects

By Julia Buchanan, 16 July 08, 10:30

LONDON - Tesco and Sainsbury's have announced plans to revamp their "vouchers for schools" schemes ... equipment can be delivered for the start of the school year. Sainsbury's has unveiled information packs ... to teachers from the end of June. In February, Sainsbury's revealed plans to provide teachers with material ... to the increasing focus on citizenship teaching in schools. Sainsbury's launched its scheme in 2004. Tesco ...

Campaign of the Month: Sainsbury's Active Kids

By Sarah Bates, Promotions manager, Dollond & Aitchison, 09 April 08, 10:05

there is no money available. Sainsbury s launched Active Kids in 2005 to try to address declining levels ... million vouchers were redeemed. Tesco and Sainsbury s are making a terrific difference in providing ...

Sainsbury's aims to lift footfall with cars

By AMY PEMBLE, 26 June 02, 12:00

Sainsbury's is giving away 25 Peugeot 307s as well as more than £3 million in free products ... featured on Sainsbury's Value Leaflets. According to Sainsbury's national advertising senior brand ...