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ISP gets tough on malredemption

of retailers including Tesco and Sainsbury's and accuse them of breaking the law over coupon malredemption.

Sara Lee rolls out Poparoma to more sites

into Tesco and Safeway, following a successful trial for its Ambi-Pur brand in Sainsbury last month. ... Sara Lee is rolling out its use of the The Aroma Company s squeeze and sniff technology into Tesco and Safeway, following a successful trial for its Ambi-Pur brand in Sainsbury last month. The system, called Poparoma, can be attached to retailers POS, and when squeezed, it releases a waft ...

Nectar responds to points row

scheme following its recent decision to halve the potential number of points on offer to Sainsbury ... structure will be trialled for a year. Brian Sinclair, managing director of Nectar, said: "(Sainsbury's is ...

IN-STORE MARKETING: Shop Talk - C-stores back in vogue as consumers pay price

The convenience store concept has received further endorsement after an announcement by Sainsbury

Ministry of Sound Vodka launches with on-pack promo

LONDON - Club brand the Ministry of Sound (MoS) is to launch its own vodka brand in Sainsbury’s ... 10,000 with Knight playing a set. POS material is yet to be confirmed for Sainsbury s but may ...

SLEUTH: Blast from the past July/August 1997

network minutes as a promotional currency. Third parties offering free BT call time included Sainsbury

IN-STORE MARKETING: Warning: messing with SP can damage sales

A bad promotional decision on the sales floor hurts the bottom line. Look at Sainsbury's and Big ... Following its recent quarterly results, Sainsbury's chief ... loss in the first six months of this year. Sainsbury's has a more pressing promotional problem to overcome. Davis claims the new Nectar loyalty card scheme, of which Sainsbury's is a founder member ...

Sleuth: And the winners are ...

These game birds and boys claimed top prizes in Sainsbury's Business Direct "Big Hair Maritz

CAMPAIGN OF THE MONTH: WAGON WHEELS KICK 'N' WIN

Sainsbury's, I couldn't resist picking up its new promotional 12-pack for Kick 'N' Win: 50,000 worth

MOVING UP: Adrian Thomas - Dynamo

and currently heads up the Sainsbury's account. The agency has also appointed Helen Beard to the role of account

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